How to Write Great Blog Content

Successful bloggers have to keep their heads around many different aspects of the medium - but at it’s core is being able to write compelling and engaging content on a consistent basis over time.

How you do this will vary from blogger to blogger to some extent as each blogger has their own style - however there are some basic principles of writing great blog content that might be worth keeping in mind.

Here are a few of the lessons I’ve learned on the topic over the years:

Where to Start

How to Craft a Blog Post - this is a series of post that walks bloggers through a variety of points in the writing of a blog post that can take a good blog post and make it great.

Techniques

• Make Your Writing Scannable - one of the most important tips for online writing
• How Long Should a Blog Post Be? - another common question about writing posts
• Using Titles Effectively on Blogs - one of the most important elements of a blog post is it’s title - here’s why they are important and how to write them

Workflow

• Marinating Ideas into Blog Posts - My Posting Workflow - how I work up an idea into a post
• How Often Should a Blogger Post - considerations when thinking about posting frequency
• How to Write a Successful Series on Your Blog - 10 steps that I use for writing a series of posts on my blogs
• Why Guest Posts are Great for a Blog - the start of a series of post son guest blogging

Motivation

• Declaring War on Blog Apathy - once you’ve been blogging for a while it’s easy to lose motivation and let it slip. This article is all about how to keep your blog moving forward.
• 7 Days to Rediscovering Your Blogging Groove - a simple way to find things to write about on your blog over 7 days
• 20 Types of Blog Posts - part of my Battling Bloggers Block series

Principles of Successful Content Creation

• How to Eliminate the Echo Chamber and Add to the Conversation - make your blog stand out from the crowd, say something original and grow your blog
• The 4 Pillars of Writing Exceptional Blogs - how to write great content for your blog
• Writing Good Content - the two basic elements of good blog content - usefulness and uniqueness
• How to Write Excellent Blog Content - a post looking back on what we wish we knew about writing great blog content

RSS

• How to Make Your RSS Feeds POP! - a series on how to develop a compelling RSS feed, how to grow your RSS readership and how to get RSS readers visiting your actual blog

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