Wednesday, July 15, 2009

Feedburner Add Customizable Subject Lines to Email Subscriptions

One month ago I wrote an open letter to Google/Feedburner suggesting that it might be time to add some more features to Feedburner - particularly the ability to customize subject lines of those subscribing to a feed via RSS.

It seems that they’ve been hard at work on that very feature.

Today I logged into my Feedburner account and noticed this in the ‘Email Branding’ area.


Yep - it’s the feature we’ve been waiting for! All you need to do now is add the tag ${latestItemTitle} into the subject line and it looks like you’re set to have new subject lines on each email sent.

There’s no official word on this new feature yet from Feedburner.

Ironically it was only a few hours ago that I emailed a few questions to Feedburner who have agreed to an interview here on ProBlogger. Expect to hear more from Feedburner in the coming few days - hopefully this is a sign of things to come as they take Feedburner to the next level!

Thanks for listening Feedburner.

A hat tip to Carrie who emailed me about this new feature - nice pick up!

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