Wednesday, July 15, 2009

Twitter for Profit Blogging

Twitter says, “Twitter is a service for friends, family and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing”?


But there also resides a business perspective to it which has to be strategized and to make twitter from just a social networking media to a profit blogging tool. Among a plethora of social networking sites which are used profitably for business, Twitter is one of the most used and successful social media practices today. There has been a remarkable transformation in the marketing environment from owning a website to direct marketing through personalized emails and messages to the current trend of using social media for free publicity and marketing of one’s own blog.

The key analysis lies here in understanding how Twitter can help an individual to promote his services/website/blog and the particular ways of implementing it. Twitter is about sharing your experiences online and helping people gain something from reading it. Sounds simple. Isn’t it? The key lies in a sound understanding of how to twitter.

As BlogForProfit writes, “Twitter is a free social networking and micro-blogging service that allows users to send updates (or tweets; text-based posts, up to 140 characters long) to the Twitter website, via short message service (SMS), instant messaging, or a third-party application such as Twitterrific or twhirl”.

The most obvious question to ask here would be the reasons for someone opening a twitter account. The reasons are aplenty.

Micro-blogging tool is the most effective use of twitter where in you can post anything within 140 characters and increase the interest levels about the topic giving in a link to the original article. It is being used effectively to promote one’s own blog posts by broadcasting it in a ‘micro blogging platform’. There are Wordpress plugins which do this for you as soon as you hit the publish button on your WP blog! This short medium can be used by the followers and get broadcasted, subscribed and shared by people by getting involved in a conversation. It also enables people to vividly discuss and opine with the topics that you post on our blog giving them a platform to communicate and converse with each other in their own network. Though twitter is a self-policing site; some would prefer calling it a ‘decentralized social network’ with no formal rules, but there are a few rules of engagement which everyone should know and implement accordingly.

The marketing benefits a blogger can achieve by using twitter are –

  1. Linking your blog to your twitter profile. All great and successful bloggers have it.
  2. Use Twitter Tools to post your tweets from your blog. It increases visibility and traffic onto your blog.
  3. Promote twitter on your blogs and vice versa.
  4. dding plug-ins which enable automatic tweet every time you post on your blog.
  5. Tweets can also be done if you do not post on your blog. The motive is to let your followers know anything interesting that you are doing.
  6. Reply to tweets you receive and build a network of your own.
  7. Basic Mantra for all marketers – Try and maintain long lasting relationships.

There are also a few basic strategies that companies/organizations/individuals can adopt to make their businesses successful by having an in-depth knowledge about the do’s and don’ts of Twitter. The specific strategies that need to be worked upon are;

  • Establishing professional repute
  • Customer Relationship Management
  • Implementing promotional tools and generating sales
  • Achieving Advocacy
  • Efficient Event management and coverage

With the exponential increase in social networking sites and their immensely successful contribution to the business blogosphere, Twitter has already made its mark among them. And the question about its sustainability to business blogging and profit generation, I am sure that Twitter will keep tweeting. You may follow me @praval :)

If you’re looking for a better Twitter marketing solution do check out Viral Twitter Profits.

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